Commerce students willing to excel in their career is hard to find the right path of placing a job. Proedge is a place for large student community with the commerce as an educational background. Proedge offers various courses based on the commerce and accountacy subject that mainly help the students in aiming their higher studies like CA. With the years of industry experience in coaching numerous number of student Proedge was a well established Edtech startup making their way to E-Learning. I was responsible for building this website to create a brand image and to establish their e-learning platform succesfully.
Role:
Product Designer
Industry:
Edtech
Problem
Challenges
Accuracy and Reliability: Ensuring the website delivers precise information about the courses and duration
User Experience: Designing an intuitive and visually appealing webpage that provides users with easy access to detailed information about the courses offered and the platform.
Advanced Features: Integrating a login and purchasing window to have a seamless and hassle-free experience over the buying of the courses and accessing the platform.
My Approach
Discovery Phase
Stakeholders Consultation: Conducted thorough discussions with the stakeholders to understand their vision, target audience, and specific requirements.
Market Research: Analyzed competitor platforms and current trends in ed-tech development to identify key features and design elements that would set Proedge apart.
Design and Development
UI/UX Design: Created a clean and visually engaging interface with easy navigation, making it simple for users to access the website and the platform to access to courses and materials.
Feature Integration: Developed and integrated advanced features such as access to the courses through multiple devices, and customizable notifications for class timings and tests. Recommendations on careers.
Testing and Iteration
User Testing: Conducted extensive usability testing with potential users to gather feedback and refine the platform's design and functionality.
Performance Optimization: Ensured the app loads quickly, performs smoothly and provides seamless streaming of online classes and assessment tests.
Design Process
The Weather Wise app launched successfully, receiving positive feedback for its accuracy, user-friendly interface, and advanced features. The app's ability to deliver real-time weather updates and personalized forecasts significantly enhanced user engagement and satisfaction. Key performance indicators, such as app downloads and user retention rates, showed substantial improvement within the first three months post-launch.
Research
Competitor analysis
Define
Ideate
Conclusion
Designing an ed-tech platform to sell courses and conduct assessment tests involved creating an intuitive, user-friendly interface that enhances the learning experience. I focused on personalized learning paths and interactive assessments to engage users and improve retention. Secure payment systems and real-time analytics were implemented to benefit both learners and educators. Gamification elements were added to boost motivation and enjoyment. Continuous user feedback was crucial in refining the platform to meet evolving needs, ultimately aiming to deliver high-quality content and foster a supportive, effective learning environment.